1. Share Fantastic Content
Great content is what gets people to talk about you and share your posts—increasing your reach and growing your followers. And the key to great content is knowing your main audience and what they are interested in.
Everything you post on Twitter must be valuable to your audience if you want it to grow. It should help them solve a problem, keep them informed, entertain them, and/or engage them.
Your tweets should also be to the point, well-written, and accompanied by engaging visuals whenever possible.
2. Tweet at the right time
While twitter no long uses strict chronological posting, timing is still important if you want your content seen by the biggest possible audience. When is the right time to tweet? Based on an analysis of over 40,000 tweets from @Hootsuite, the best time to post on Twitter is at 3 p.m. Monday to Friday. Start there and test different dates and times to find out what works best for you and your audience. When do you get the most likes, comments, and retweets? That’s your prime time.
3. Tweet the Right Amount
If you bombard the audience with too many posts, you might turn people off. But too little might suggest to some that you’re not someone they should even follow.
There’s secret formula for how many times a day you should post. At Stellar, we suggest posting once a day at the very least. Pay attention to how your existing followers react to find the frequency that works best for you, and keep a close eye on your analytics. Keep in mind if you are struggling with content ideas, you can always retweet a trending topic.
4. Schedule your tweets
Using a tool like Hootsuite to schedule postings will not only save you time, but it will make it easier to post at the optimal times (and frequency) to drive engagement. And more engagement is what you need to get Twitter followers.
5. Curate Sharable Content
Try to introduce people to new things, brands, and ideas that are relevant to your line of business and your audience’s interests. Be on the lookout for new trends or hot topics. Everyone loves to be the first to share something new and interesting with their own networks. Become a trusted source of that type of content to attract lots of new followers who want to be in the know.
6. Don’t be too Promotional
People use Twitter for many reasons, including researching brands and products, but giving off a salesperson vibe on Twitter is rarely a good look. It can turn off potential new followers and annoy existing ones. Remember, we want to gain followers not lose them.
If you find the right moment to ask for a sale, go for it, but make sure it’s something that adds value for your audience, such as an upcoming offer or special event, rather than just “Look at our product, aren't we amazing?”
7. Be funny (if appropriate)
Humorous tweets are among the most retweeted. But it’s hard to be funny and even harder to be constantly funny. Don’t try to force humor if it’s not your strong suit and/or doesn’t fit with your brand voice.
8. Write (and edit) well
Saying a lot in a few words is no easy task. As Mark Twain famously said, “I didn’t have time to write a short letter, so I wrote a long one instead.”
Although you now have a 280 characters to play with, writing for Twitter is an exercise in brevity. How do you say enough to get people’s attention and compel them to share, reply, or like your Tweet? The answer is you need to be as good an editor as you are a writer.Your followers will thank you for it.
9. Use Compelling Visuals
People love eye-catching images, GIFs, and graphics. They help your content stand out and will draw in a scanning set of eyes. And according to Twitter, tweets from verified users that include photos receive an average 35 percent boost in retweets.
9. Try using Twitter Video
Twitter has become one of the most popular places for people to watch, share, and talk about videos online. Video can engage, inform, and entertain in a way other mediums struggle to, which makes it a magnet for new followers. Plus, tweets with videos receive a 25% boost on average.
You can create or upload videos, and can even live-stream video on Twitter so long as it’s on-brand and relevant to your audience.
Good Luck growing your audience, or give us the chance to grow it for you.
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